Even before the pandemic, the gap between businesses leveraging digital and social media marketing and those that aren't doing it properly or at all was growing at an alarming rate. Factor in all the COVID-related things impacting businesses—including restrictions limiting hours and capacities, safety and cleaning guidelines, and businesses permanently closing their doors—digital
How to use hashtags is one of the most misunderstood parts of social media and modern marketing. Hashtags are search terms. Including them in social media posts allows people who search or follow hashtags (some platforms, such as LinkedIn, allow you to "follow" hashtags). Hashtags always start with a "#". Properly using hashtags
Google Ads are one way to appear at the top of Google search results, target your specific audience, and build brand recognition, but as we’ve discussed before, they aren’t for everyone, due to the steep learning curve and requiring a decent budget and time commitment. So how can you target your audience, appear
A good Google Ads (formerly known as Google Adwords) strategy can drive lots of traffic to your website and create name recognition, but can also be quite pricey. What are Google Ads? To put it simply, Google Ads are pay-per-click (PPC) ads that appear at the top of Google search results and/or re-targeted
Marketing content has a fraction of a second to capture someone’s attention and prevent them from scrolling on by. Does your content currently pass the test? This recorded webinar shows you how to create attention getting content on a regular basis that drives new business without having to stress about it.
For the most part, law firm marketing is stuck in the 90s, if not the 80s. Few law firms have figured out how to properly use their websites for marketing purposes and those that are using their websites the right way are reaping the benefits, leaving other firms in the dust. The worst
Planning your yearly marketing out ahead of time helps your business save time and money- it's that simple. By taking time in October or November to plan out the next year's marketing activities and budget, you will be creating a guide for not only the marketing activities you’ll be doing, but also what
A brand is more than just a logo–it’s an identity that tells a story. Whether it’s a business or an individual professional, having a strong brand and name recognition that communicates your values is the most important way to drive new business. Thanks to digital marketing, especially social media, branding is much
Everyone knows their business needs digital marketing, but many have difficulty with coming up with content to post. Finding content, however, is just part of the struggle. With most people consuming content via mobile devices, your content literally has a fraction of a second to catch their attention and prevent them