Podcast Marketing: From Getting Started to Getting Business

Audio content is the next big trend in marketing, with the skyrocketing popularity of podcasts as proof. Having a podcast to market your business is a cost-effective way to target your ideal potential clients and customers and position yourself and your business as thought leaders in your industry, among many other

By |2021-02-24T14:48:23-05:00February 24th, 2021|Content Marketing, Podcasts|

Why Your Content and Social Media Posts Don’t Drive New Business

Creating content and social media posts is easy- literally anyone can do it. Creating content and social media posts that capture an audience's attention, stops the scroll, and that drives new business is hard. When it comes right down to it, the only thing separating everyday content and effective content, let alone you

By |2021-01-27T14:15:42-05:00January 27th, 2021|Content Marketing, Digital Marketing, Social Media|

Demystifying Hashtags: How to Use and NOT Use Hashtags

How to use hashtags is one of the most misunderstood parts of social media and modern marketing. Hashtags are search terms. Including them in social media posts allows people who search or follow hashtags (some platforms, such as LinkedIn, allow you to "follow" hashtags). Hashtags always start with a "#". Properly using hashtags

By |2020-12-14T11:33:01-05:00December 11th, 2020|Social Media|

How to Get Google Ads Results without using Google Ads

Google Ads are one way to appear at the top of Google search results, target your specific audience, and build brand recognition, but as we’ve discussed before, they aren’t for everyone, due to the steep learning curve and requiring a decent budget and time commitment. So how can you target your audience, appear

By |2020-11-25T14:01:43-05:00November 25th, 2020|Content Marketing, Digital Marketing, Social Media|

What You Need to Know About Google Ads That No One Tells You

A good Google Ads (formerly known as Google Adwords) strategy can drive lots of traffic to your website and create name recognition, but can also be quite pricey. What are Google Ads? To put it simply, Google Ads are pay-per-click (PPC) ads that appear at the top of Google search results and/or re-targeted

By |2020-11-19T15:24:22-05:00November 19th, 2020|Digital Marketing|

The Ins and Outs of Content Marketing: Step-by-Step Ways for Creating Website Content, Social Media Posts, Blogs, Videos, and Podcasts That Drive Business

Marketing content has a fraction of a second to capture someone’s attention and prevent them from scrolling on by. Does your content currently pass the test? This recorded webinar shows you how to create attention getting content on a regular basis that drives new business without having to stress about it.

By |2020-11-06T14:17:43-05:00November 6th, 2020|Content Marketing|

Why Businesses Need to Plan Next Year’s Marketing in the Fall

Planning your yearly marketing out ahead of time helps your business save time and money- it's that simple. By taking time in October or November to plan out the next year's marketing activities and budget, you will be creating a guide for not only the marketing activities you’ll be doing, but also what

By |2020-10-21T12:04:17-04:00October 21st, 2020|Marketing|

Branding: Using Digital Marketing to Increase Name Recognition and Thought Leadership

A brand is more than just a logo­­­–it’s an identity that tells a story. Whether it’s a business or an individual professional, having a strong brand and name recognition that communicates your values is the most important way to drive new business. Thanks to digital marketing, especially social media, branding is much

By |2020-10-12T15:34:41-04:00June 10th, 2020|Branding|