Just like how people consume content has changed in the last 20 years, the attention spans of people have seen quite a bit of change too. This is where a lot of businesses are getting it wrong when it comes to their social media and content marketing. As information increases, attention spans decrease. "Social
Lots of businesses dream of "going viral" on social media due to many immediate benefits come with it. However, too many businesses include "going viral" as part of their marketing strategy, when it isn’t a strategy at all. "Going viral" refers to when a piece of content resonates with an audience on such
Audio content is the next big trend in marketing, with the skyrocketing popularity of podcasts as proof. Having a podcast to market your business is a cost-effective way to target your ideal potential clients and customers and position yourself and your business as thought leaders in your industry, among many other
Creating content and social media posts is easy- literally anyone can do it. Creating content and social media posts that capture an audience's attention, stops the scroll, and that drives new business is hard. When it comes right down to it, the only thing separating everyday content and effective content, let alone you
Even before the pandemic, the gap between businesses leveraging digital and social media marketing and those that aren't doing it properly or at all was growing at an alarming rate. Factor in all the COVID-related things impacting businesses—including restrictions limiting hours and capacities, safety and cleaning guidelines, and businesses permanently closing their doors—digital
How to use hashtags is one of the most misunderstood parts of social media and modern marketing. Hashtags are search terms. Including them in social media posts allows people who search or follow hashtags (some platforms, such as LinkedIn, allow you to "follow" hashtags). Hashtags always start with a "#". Properly using hashtags
Google Ads are one way to appear at the top of Google search results, target your specific audience, and build brand recognition, but as we’ve discussed before, they aren’t for everyone, due to the steep learning curve and requiring a decent budget and time commitment. So how can you target your audience, appear
A good Google Ads (formerly known as Google Adwords) strategy can drive lots of traffic to your website and create name recognition, but can also be quite pricey. What are Google Ads? To put it simply, Google Ads are pay-per-click (PPC) ads that appear at the top of Google search results and/or re-targeted
Marketing content has a fraction of a second to capture someone’s attention and prevent them from scrolling on by. Does your content currently pass the test? This recorded webinar shows you how to create attention getting content on a regular basis that drives new business without having to stress about it.
For the most part, law firm marketing is stuck in the 90s, if not the 80s. Few law firms have figured out how to properly use their websites for marketing purposes and those that are using their websites the right way are reaping the benefits, leaving other firms in the dust. The worst