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Why Your Content and Social Media Posts Don’t Drive New Business

Creating content and social media posts is easy- literally anyone can do it. Creating content and social media posts that capture an audience's attention, stops the scroll, and that drives new business is hard. When it comes right down to it, the only thing separating everyday content and effective content, let alone you

By |2021-01-27T14:15:42-05:00January 27th, 2021|Content Marketing, Digital Marketing, Social Media|

Demystifying Hashtags: How to Use and NOT Use Hashtags

How to use hashtags is one of the most misunderstood parts of social media and modern marketing. Hashtags are search terms. Including them in social media posts allows people who search or follow hashtags (some platforms, such as LinkedIn, allow you to "follow" hashtags). Hashtags always start with a "#". Properly using hashtags

By |2020-12-14T11:33:01-05:00December 11th, 2020|Social Media|

How to Get Google Ads Results without using Google Ads

Google Ads are one way to appear at the top of Google search results, target your specific audience, and build brand recognition, but as we’ve discussed before, they aren’t for everyone, due to the steep learning curve and requiring a decent budget and time commitment. So how can you target your audience, appear

By |2020-11-25T14:01:43-05:00November 25th, 2020|Content Marketing, Digital Marketing, Social Media|