Creating content and social media posts is easy- literally anyone can do it. Creating content and social media posts that capture an audience's attention, stops the scroll, and that drives new business is hard. When it comes right down to it, the only thing separating everyday content and effective content, let alone you
Even before the pandemic, the gap between businesses leveraging digital and social media marketing and those that aren't doing it properly or at all was growing at an alarming rate. Factor in all the COVID-related things impacting businesses—including restrictions limiting hours and capacities, safety and cleaning guidelines, and businesses permanently closing their doors—digital
Google Ads are one way to appear at the top of Google search results, target your specific audience, and build brand recognition, but as we’ve discussed before, they aren’t for everyone, due to the steep learning curve and requiring a decent budget and time commitment. So how can you target your audience, appear
A good Google Ads (formerly known as Google Adwords) strategy can drive lots of traffic to your website and create name recognition, but can also be quite pricey. What are Google Ads? To put it simply, Google Ads are pay-per-click (PPC) ads that appear at the top of Google search results and/or re-targeted